In a world where a single tweet can become breaking news, social media influences us all. Whether you enthusiastically engage on every new platform or choose to eschew social media engagement, there’s no denying how much it has changed the ways we live and work. LinkedIn might seem like one more social network on its surface, on par with Facebook and Instagram, but with a professional tilt. While the map of LinkedIn might resemble other social media, the terrain couldn’t be more different. If you’re interested in how to improve your LinkedIn presence, the first step is to check if your methods fit the medium.
To intrinsically understand how the LinkedIn ecosystem is different, let’s call out what it is not. It is not Instagram, Facebook, Snapchat, TikTok, or any other social platform. It is business, plain and simple. And while it’s not the place to post a witty political meme or a photo of lunch, it is a platform to connect the business community in a genuine, transparent, engaging, and relevant way by being strategic, consistent, and intentional in how you use it with a non-automated, personal touch in all you do. There are several ways that we have been working to serve our clients in this purpose – read this blog to learn more.