Effective communication can be a challenge in any context which requires interaction between two or more people from different backgrounds. These challenges are compounded when you consider the global nature of LinkedIn that spans a wide variety of beliefs, languages, and behaviors. Today, we’ll dive into ten ways to communicate effectively on LinkedIn and discuss what effective communication is in practice — and what it’s not.
Many professionals create a profile on LinkedIn only to allow it to stagnate, remain somewhat incomplete, and connect with few people. Add to that the likelihood that this same person is infrequently engaging with other professionals and we have the classic example of benign neglect – if you’re lucky. Here’s how to establish credibility for your business on LinkedIn.
While Twitter, Facebook, and Instagram provide opportunities to connect with friends and family, LinkedIn is the only social media platform solely focused on our professional lives. When used strategically and thoughtfully, a LinkedIn company page is a powerful tool to boost your business, expand your network, and gain the attention of new and existing customers.
In a world where a single tweet can become breaking news, social media influences us all. Whether you enthusiastically engage on every new platform or choose to eschew social media engagement, there’s no denying how much it has changed the ways we live and work. LinkedIn might seem like one more social network on its surface, on par with Facebook and Instagram, but with a professional tilt. While the map of LinkedIn might resemble other social media, the terrain couldn’t be more different. If you’re interested in how to improve your LinkedIn presence, the first step is to check if your methods fit the medium.
To intrinsically understand how the LinkedIn ecosystem is different, let’s call out what it is not. It is not Instagram, Facebook, Snapchat, TikTok, or any other social platform. It is business, plain and simple. And while it’s not the place to post a witty political meme or a photo of lunch, it is a platform to connect the business community in a genuine, transparent, engaging, and relevant way by being strategic, consistent, and intentional in how you use it with a non-automated, personal touch in all you do. There are several ways that we have been working to serve our clients in this purpose – read this blog to learn more.
